As the article mentioned, this restaurant has a party room area which could hold up to persons. This business remained in sales for 17 years. What should she do about the bingo idea? How does a company give consumers what they want and yet protect them at the same time?
Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. Theyre like my family.
These are all positives that would seem to outweigh potential negatives at least in the short term, so from that point of view, no immediate actions would seem necessary. Bingo could act as a daily thing for the senior crowd. From a corporate perspective, they represent a dream niche that most restaurants could counton for guaranteed revenue.A primary problem to this case study is the senior crowd. Reasons are as follows. How does a company give consumers what they want and yet protect them at the same time? In addition, a idea of adding bingo to add to the excitement of the mornings for the seniors from nine to eleven a. The other demographic who wants breakfast, generally gets his or her breakfast through the drive-thru eliminating the over-crowding issue Suzanne discussed. Response: The main focus on seniors has increased the amount of senior citizens within his restaurant. The younger generation does not usually have too much in common with the seniors based on daily living. Her product is her brand, which is McDonalds.
I would recommend that the low costing meal for the seniors would end somewhat earlier in the morning. What should she do about the senioor citizen market — that is, should she encourage, ignore, or discourage her seniors? Perrault, Jr.
Suzanne also worries about the image she is projecting. However, the breakfast special does have negative impact at the same time.If the city is full of seniors, than that would be the best marketing objective to get the majority of people in to eat. It will have a party room able to fit large small concert type crowds. Q3: Do you think having more senior customers can be an opportunity to Lisa? Be specific. However, the breakfast special does have negative impact at the same time. Despite of some disadvantages, our group thinks having more senior customers can be an opportunity to Lisa for the following reasons. The senior citizen market segment signifies the repeat customers that a restaurant typically target. Reasons are as follows. In conclusion, the advantages outweigh the disadvantages so that having more senior customers can be a good opportunity to Lisa according to our group analysis. It has a major effect of the location of the younger generation would eat do to the environment of the place. In this paper, I will talk about how online purchasing at McDonalds affect the technology and supply chain management Carr, This business remained in sales for 17 years.