Money spent on advertising can also be seen as an investment in building up the business. Liberalization in and the removal of quantitative restrictions due to WTO has opened the doors for many foreign brands in the Indian market viz.
Competitor Positioning: With the entry of several foreign watchmakers into the market, Titan had to counter the threat. At the same time there are a segment of people who are willing to pay a premium for watches with good performance and with a recognized brand name.
And to keep up with them, Titan sophistication. The advertising, packaging and merchandising of this range is young, vibrant and cool the ad line says Cool watches by Titan. The scheme will be launched on June 10, he said. Implement and Control: Executing the promotional plans and monitor the programs and keeping record.
Threat of Substitute Products: Low pressure Threat of substitutes is moderate for watch industry because other products of different category are serving the purpose of time keeping. It follows different positioning strategies; these strategies can also be analyzed as given below: Attribute Positioning: When the company launched its products, it was the first to bring quartz watches to the Indian market.
With only a few firms holding a large market share, the competitive landscape is less competitive closer to a monopoly. The Watch Care Centres are attached to the World of Titan and Authorized Service Centres are attached to the multi-brand outlets, both offer quick and high-quality repairs for all types of watches currently sold by Titan with a six-month service guarantee.
At the same time there are a segment of people who are willing to pay a premium for watches with good performance and with a recognized brand name. After two decades of building relationships with their customers, and learning from all the successes and failures that came their way, now is the time for TITAN to pause, reflect and celebrate.
As a matter of fact, the India has two types of buyer i.