How to promote a music concert

These items are great for word-of-mouth marketing after the concert. This should be the news peg of that week's press release.

Consider any competing events that are taking place in your area on any given date as well as holidays that could negatively affect turn out for your event. Even in this digital age, flyers and posters are mainstays of concert promotion and offer the benefit of continuous exposure.

Concert promotion checklist

This profile should factor into if not guide all your promotional initiatives. Press release for the show If you don't have one already, take the time to build a database of local media contacts email, fax, phone and street address , as well as publication deadlines for local papers. You may want only to pick those marketing channels which give you the best return. Make sure you leave yourself enough time. If you can convince them to run a preview or review of the show in exchange for a spot on the list, great, but even if you can't, go ahead and let 'em in. With all these moving parts, you accomplish the four basic goals of promotion: to create awareness, engage with people, boost sales and generate news. Try to make an original looking poster. Promoters often find themselves in the crosshairs of the band after a bad show, but take it with a grain of salt and be realistic about what exactly you can pull off. Is the budget realistic? Sharing the stage with another band is a great way to get to play to new people, to fill the room with a crowd, and to network.

Make it as easy as possible for people who want to come to show up and be a part of the show. It is also a very good idea to allocate appropriate independent music podcasts and local internet radio shows.

concert promotion timeline

Some people buy concert tickets far in advance, but others wait until the last minute. If you can, create some symmetry with the location.

How to promote a music concert

You may want only to pick those marketing channels which give you the best return. You should also send out sample CDs to music reviewers and local DJs. This wristband gives you access to anywhere in the club except for on stage. Press Releases Always send out press releases to local media well in advance of the concert date, and be sure to include free publications! You want people texting you the next day. It is also a very good idea to allocate appropriate independent music podcasts and local internet radio shows. Start by creating a Facebook Page for your concert and getting people to like your Facebook Page. Head out to the gig venue and every place else in town that allows people to hang posters, and place yours front and center. The following concert promotion tips will help you attract larger audiences and sell more tickets. Target them at people in your area. If the bands are available for interviews in the run-up to the show, make this known in your press release. Same goes for boosted posts. You must know from the get-go whether your messages at directed at to year-olds versus the over crowd. Make some phone calls and see if you can get a local journalist interested in writing about the show or the bands.

What better place to connect with them? In my opinion, you should invite everyone in the area to the show.

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How To Promote Your Own Concert