If in fine fettle, write. Does the thought of writing a business plan make you wince? While most of the famous authors were born before the invention of the computer, modern content writers face the same challenges that perplexed writers of yore. Small army of writers.
Look for those that already have the audience you want to reach search through social media, relevant keywords, Facebook and other groups. Use short first paragraphs. Stop at the appointed time!
Brand Personality and Culture What is your brand story and personality?