Bcg matrix of kellogs

And also Kellogg has to use of specific guidance for materials. In and there was a slight decline in the revenue nonetheless, 4th quarter of has witnessed tremendous increase in the revenue.

Some of the famous brands the company are; corn flakes, Cheez it, Morningstar farms, Cocoa krispies, Apple Jake and rice Krispies.

kelloggs marketing objective

Retrenchment and liquidation strategies should be executed on such segments. Following are the segments of the company, The U.

Business Scenario. Also they have a very good database. Diversification Cereal bars and snacks were a new range of products for Kelloggs. The computers are very good and can be used for different types of analysis.

kellogg marketing history

The total of the two, plus a reserve, will determine the total amount needed to open a new business. Some of the famous brands the company are; corn flakes, Cheez it, Morningstar farms, Cocoa krispies, Apple Jake and rice Krispies.

This four dimensional matrix comprises of four component, which are as follow, Question mark, Stars, Cash Cows and dogs. Kellogg set a realistic time- period of three year to reach its objectives.

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BCG Matrix Analysis of Kellog's Company